| Subject name |
Business Plan |
| Charge teacher |
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| Lectures target |
2nd |
Class |
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| lecture room |
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Course time |
the former term |
| day・period |
TUE２,FRI２ |
Unit classification |
select |
| Lecture form |
general lecture |
Unit Count |
2 |
| Matter of prepare |
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| Notes |
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| Details1 |
Course Objective and Outline:
This class provides understnading of basic concept, importance, preparing process and writing of business plan, which is indispensable of starting business or proposing a new project in enterprises.
Also the students can learn many things in this class about how to handle business in the real world, how to cope with many difficult issues in the business society, which would be useful and benificial to face to entrance examination or interviewing in job hunting in the near future.
The whole students consist some groups and some workshops will be held for teams. To grow capability of self-thinking and presentation is aimed.
Class Target:
To understnad the basis of business and how to write a business plan.
To improve capability of promoting business. |
| Details2 |
The class will be held in the interactive style by providing many questionnaires or having team discussions and team presentations.
The class flow will be changable taking account of the participants' charactersitics.
The rough frame work of the whole class is as follows.
1. What is business?
To think about the essence or purpose of business.
To discuss about the difference between making money and establishing business.
2. What is business strategy?
We need a strategy for any kind of business.
We will think what is strategy and what is needed for making strategy by seeing some video films.
3. Idea generation
We learn the methodology of creating business idea nad train idea generation meeting.
Each team will make a presentation about their business idea.
4. Marketing and valur chain
Marketing is very important to establish business.
We learn the basis of marketing and the meaning of valur chain.
5. Cost and price
Profit is a difference between cost and price.
So we learn how to determine the cost and the price in some situations.
We also learn about branding issues and some other important topics in business regarding cost and price.
6. Business and entrepreneurs
We learn about the history of world wide business and some famous entrepreneurs and thier backgrounds.
We think about the relationship between society and business/the roll of entrepreneurs.
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| Details3 |
7. Globalization
In 21st century, we cannot live without thinking about the world, because globalization has happened in any kind of business scene and society itself.
We learn about the current globalization and the affection to our social life.
One very important issue is the rapid economical improvment of China.
8. Business plannning
To learn about how to write a business plan is very useful in the business society.
We learn about what is business plan and how to make it.
9. Presentation
We also learn about presentation method.
To improve the presentation skil is very important for every student.
10. Workshop and presentation
Each team will discuss about the business plan and make a presentation of their planning.
11.Examination
By writing examination, we will wrap up the whole knowledge we got in the class.
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| Details4 |
Evaluation:
F: scored less than 59
C: scored in the range of 60-69.
B: scored in the range of 70-79.
A: scored in the range of 80-89.
AA: scored more than 90
class participation: score count 50
examination: score count 50
each presentation: score count 30
Text book:
Every student should learn the basic knowledge through the text book in advance.
The text book: "Venturing Manual for Engineers" by Makoto Hirano, published by Sofukan in 2005.
Reference:
"We sell leaves," Maruzen.
"We grow together," Maruzen.
"We are the excellent companies like a diamond," Maruzen. |
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