| Areas of specialization | |
|---|---|
| Laboratory/research office |
Customer Value Creation Process Laboratory
There have been numerous theoretical studies of marketing strategy, but few on the successful implementation of such strategy. We believe that the key to successful implementation of marketing strategy is effective integration of the strategy and processes that could lead to the creation of customer value. Our group studies that customer value creation process. |
| Current reseach topics | |
| Educational background |
2013: Doctor
1999: Master 1982: Bachelor |
| Professional background | |
| Licenses | Academic societies |
Professor NAGASHIMA Masayasu
Ph.D., Sorbonne Business School
Department of Management, School of Management
Research Organization for Regional Alliances