It is currently very difficult to understand complex information processing of human being because of comprehensiveness and abstractness of the target process, psychological affects, many kinds of related factors and so on. Therefore, as the first step, we focus on affective response, trying to integrate visual information processing and affective information processing through evaluation of objects in many kinds of affective indices. On tasks like design evaluation, under a grip of brain activities measured by non-invasive methods, we clarify input-output relationship and construct models, by works to combine affective evaluation as the output and elements of related visual processing. It will bring comprehensive elucidation about the mechanism of affective evaluation based on visual information.

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