Faculty Members

LANGUAGE ≫ Japanese
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Assistant Professor
ASAOKA Kohei

Doctor of Philosophy in Commerse and Management, Hitotsubashi University, Japan, 2018

  • Year of birth: 1990
  • Gender: Male
  • Affiliation:
    - School of Economics & Management
    - Entrepreneur Engineering Management Course, Department of Engineering, Graduate School of Enginering
Areas of specialization
Laboratory/research office Consumer Behavior/Consumer Culture
We are conducting research in the area called Consumer Culture Theory (CCT), which is a field of consumer and marketing research. Consumer Culture Theory is a research area that is concerned with consumer behavior and related phenomena that have various cultural aspects. For example, topics such as human identity formation through consumption and community formation by fans of a particular product have been treated in previous research. In this laboratory, we aim to elucidate the wonders about culture related to various types of consumption while referring to the results of previous research.
Current research topics
Educational background
Professional background
Licenses
Academic societies

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Courses

* Courses provided in English are shown with (E) mark

Undergraduate school
  • Seminar II
  • Marketing Strategy
  • Marketing
  • Specialized Seminar I
  • Specialized Seminar II
  • Seminar I
  • Seminar I (Management and Mathematics)
  • Seminar III
  • Seminar II (Management and Mathematics)
  • Seminar III (Management and Mathematics)
Graduate school
  • Consumer Behavior Theory

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Research activities

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Social activities

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