Faculty Members
Assistant Professor
ASAOKA Kohei
Doctor of Philosophy in Commerse and Management, Hitotsubashi University, Japan, 2018
- Year of birth: 1990
- Gender: Male
- Affiliation:
- School of Economics & Management
- Entrepreneur Engineering Management Course, Department of Engineering, Graduate School of Enginering - Article from the "Cutting-edge Research and Social Contribution"：
https://www.kochi-tech.ac.jp/english/power/research/deciphering-consumer-behavior-based-on-the-interplay-of-markets-and-culture.html
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| Laboratory/research office |
Consumer Behavior/Consumer Culture
I am conducting research in the area called Consumer Culture Theory (CCT), which is a part of consumer behavior theory, a field of marketing research. Consumer Culture Theory is a research area that is concerned with consumer behavior and related phenomena that have various cultural aspects related to products and services. For example, topics such as human identity formation through consumption and community formation by fans of a particular product have been treated in previous research. In this laboratory, too, we aim to elucidate the wonders about culture related to various types of consumption while referring to the results of previous research. |
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Courses
* Courses provided in English are shown with (E) mark
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Research activities
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Social activities
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