Faculty Members

LANGUAGE ≫ Japanese

Assistant Professor

Ph.D., Japan, 2021

Areas of specialization Sports management
Sports marketing
Laboratory/research office Sports Management Laboratory
My research interests are sports management and marketing. I focus in particular on the ways in which sports organizations can offer local communities social value which contributes to the shape of those communities. Local communities in Japan are facing a variety of complicated issues and need various forms of support to tackle those issues. I believe that sports organizations can contribute appropriate management to assist local communities in solving their problems. I’m also working to investigate the characteristics and needs of the various types of sports consumers, i.e. players, spectators and participants.
Current research topics
Educational background
Professional background
Academic societies

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* Courses provided in English are shown with (E) mark

Undergraduate school
  • Management of Sports Business
  • Competitive Sports
  • Specialized Seminar I
  • Specialized Seminar II
  • Seminar I
  • Seminar II
  • The Introduction of Sports
  • Sports Industry
  • Sports and Recreation
  • Sports management
  • Seminar I (Management and Mathematics)
  • Seminar III
  • Seminar II (Management and Mathematics)
  • Seminar III (Management and Mathematics)
  • Sports Management
  • Project Research
  • Business History
Graduate school
  • Research Methodology

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Research activities

Research papers
  1. Authors: Kazunori Maeda, Kozo Tomiyama
    Title: An Athlete’s Sense of Community as Responsibility for the Hometown: Perspective on Community-Based Professional Sport Organizations
    Journal: International Journal of Sport and Health Science, Vol. 17, pp. 155-169, Japan Society of Physical Education, Health and Sport Sciences
    Year: 2019
  2. Authors: Kazunori Maeda, Kozo Tomiyama, Ken Sumida
    Title: Social value of sports: focus on sports creating a sense of community - A case study on sports promotion in Japan
    Journal: Macromarketing 2017 Conference Proceedings: Macromarketing Systems’ Contributions to Society: Past, Present and Potential, pp. 359-382
    Year: 2017
Invited lectures
  1. The professional sport organization's community-based management from both micro and macro perspectives , Rising Stars in Sport Management Research Part 2, Asian Association for Sport Management, Online, 2021
  1. The 15th Asian Association for Sport Management (AASM) Conference Outstanding Abstract Award, Asian Association for Sport Management, 2019

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Social activities

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