Faculty Members

LANGUAGE ≫ Japanese

Research Associate
MAEDA, Kazunori

Sports Science, Japan, 2013

  • Gender: Male
  • Affiliation: School of Economics & Management
Areas of specialization Sports management
Sports marketing
Laboratory/research office Sports Management Laboratory
My research interests are sports management and marketing. I focus in particular on the ways in which sports organizations can offer local communities social value which contributes to the shape of those communities. Local communities in Japan are facing a variety of complicated issues and need various forms of support to tackle those issues. I believe that sports organizations can contribute appropriate management to assist local communities in solving their problems. I’m also working to investigate the characteristics and needs of the various types of sports consumers, i.e. players, spectators and participants.
Current research topics
Educational background 2013: Master
2008: Bachelor
Professional background
Academic societies

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* Courses provided in English are shown with (E) mark

Undergraduate school
  • Sport Management
  • Sports Marketing
  • Specialized Seminar I
  • Specialized Seminar II
  • Competitive Sports
  • Project Research
  • Sports and Sociology
  • Management of Sports Business
  • Seminar I
  • Seminar II
Graduate school

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Research activities

Research papers
  1. Authors: Kazunori Maeda, Kozo Tomiyama
    Title: An Athlete’s Sense of Community as Responsibility for the Hometown: Perspective on Community-Based Professional Sport Organizations
    Journal: International Journal of Sport and Health Science, Vol. 17, pp. 155-169, Japan Society of Physical Education, Health and Sport Sciences
    Year: 2019
  2. Authors: Kazunori Maeda, Kozo Tomiyama, Ken Sumida
    Title: Social value of sports: focus on sports creating a sense of community - A case study on sports promotion in Japan
    Journal: Macromarketing 2017 Conference Proceedings: Macromarketing Systems’ Contributions to Society: Past, Present and Potential, pp. 359-382
    Year: 2017
Invited lectures
  1. , 2019/03/04
  1. The 15th Asian Association for Sport Management (AASM) Conference Outstanding Abstract Award, Asian Association for Sport Management, 2019

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Social activities

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